Digital technologies are reshaping industries and societies
Digital technologies have fundamentally altered human behavior and consumers that have been presented with the opportunity have been quick to integrate digital tools into their daily lives. Shopping is one example: e-commerce in the UK has been projected to reach almost 17% of total retail sales in 2016. The internet influences more than half of all retail purchases in Brazil. In India, BCG estimates that digital technologies will influence up to 45% of all retail sales by 2025.