Digital technologies are reshaping industries and societies

  1. BIG DATA / ADVANCED ANALYTICS Gains customer insights for personalised recommendations
  2. View of the real-world augmented with context relevant information
  3. 3D PRINTING Manufacture tailored products in smaller quantities, closer to the point-of-sale/use
  4. INTERNET OF THINGS & SENSORS give rise to Intelligent products with sensors and IP addresses to control the environment
  5. ADVANCED ROBOTICS produces Smart robots with the ability to react autonomously to unknown situations
  6. COGNITIVE COMPUTING brings Systems equipped with artificial intelligence to sense, predict, and infer independently
  7. BE SOCIAL, LOCAL, MOBILE allows to engage with customers in a relevant and continuous way
  8. CLOUD COMPUTING Scalable processing power combined with shared cloud storage to build SaaS solutions
  9. SYSTEM INTEGRATION Linking together individual computing systems and software applications

Digital technologies have fundamentally altered human behavior and consumers that have been presented with the opportunity have been quick to integrate digital tools into their daily lives. Shopping is one example: e-commerce in the UK has been projected to reach almost 17% of total retail sales in 2016. The internet influences more than half of all retail purchases in Brazil. In India, BCG estimates that digital technologies will influence up to 45% of all retail sales by 2025.